The Tipping Point: How to Create a Trend

The Tipping Point: How to Create a Trend

[US] Malcolm Gladwell

CITIC Press

2009-08-01

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Summary

Our world seems very solid, but in the eyes of Gladwell, the eccentric writer of The New Yorker, as long as you find that point and touch it lightly, the world will move: a satisfied customer can make a newly opened restaurant full, a...