Go viral: Make your products, ideas, and behaviors go viral (classic paperback edition)

Go viral: Make your products, ideas, and behaviors go viral (classic paperback edition)

Jonah Berger

Electronic Industry Press

2020-06-01

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Summary

2020 Brand New Classic Paperback Edition is now available! What makes things popular? From buying a car, buying clothes, eating a sandwich, to naming a child, do you know why certain products sell well, certain stories are passed on by word of mouth, certain...