[US] Carl T. Ulrich et al. / Mechanical Industry Press /May 1, 2018
"Product Design and Development" (6th edition) is a classic textbook written by experts such as Carl T. Ulrich, which explores in depth all aspects of the modern product development process. This book not only covers the basic theories from market research to customer demand identification, but also introduces key links such as functional design, prototyping, industrial design and service design in detail. The book emphasizes the close integration of marketing, design thinking and manufacturing technology, and proposes a set of structured product development methods to help readers understand and master the effective way to transform ideas into actual products. In addition, the book explores the importance of interdisciplinary teamwork and how to maintain innovation and competitiveness in a changing market environment. Through case studies and practical applications, the authors demonstrate a combination of theory and practice, enabling readers to better understand the product development process and apply it to actual work. Whether it is a student majoring in product design or a professional engaged in related work, this book provides valuable knowledge and practical tools, and is an authoritative guide in the field of product development.
"Product Design and Development" (Original Book 6th Edition) AbstractChapter 1 Strategic Planning for Product Development1.1 Market and Competition Analysis- Key points: market trends, competitor analysis, target market share. - Content Overview: Through in-depth research on market dynamics, identify and understand potential customer needs, as well as the strengths and weaknesses of competitors, to develop an effective product development strategy. 1.2 Product Vision and Brand Positioning- Key points: clear product vision, brand identification system, brand differentiation. - Content Overview: Establish a clear product vision and brand positioning to ensure that product design and development work is consistent with the company&39;s long-term goals and market strategy. 1.3 Product Portfolio Management- Key points: product line planning, life cycle management, resource allocation. - Content Overview: Effectively manage the entire product portfolio, including the planning and optimization of different product lines, and the management of products in the life cycle. Chapter 2 User Research and Market Demand2.1 User Research Methods- Key points: qualitative research, quantitative research, user testing. - Content Overview: Introduce various user research methods, such as interviews, questionnaires, observations, and experiments, to gain a deep understanding of user needs and behaviors. 2.2 Create User Portraits- Key points: User characteristics, demand sets, and prioritization. - Content Overview: Create detailed user portraits to represent the target user group, helping the design and development team better understand and meet their needs. 2.3 Market Requirements Documentation- Key points: Market requirements, feature lists, user stories. - Content Overview: Convert market research and user needs into specific product specifications and feature lists to provide guidance for subsequent product design and development. Chapter 3 Innovative Thinking and Methods3.1 Design Thinking- Key points: User-centered, problem reconstruction, prototype iteration. - Content Overview: Encourage interdisciplinary collaboration, adopt designer thinking to solve complex problems, and quickly build and test prototypes to verify solutions. 3.2 Creative Techniques- Key points: Brainstorming, mind mapping, sketch drawing. - Content Overview: Explore a variety of creative techniques and methods to stimulate innovative thinking among team members and promote the generation of new product concepts. 3.3 Impact of New Technologies - Key points: emerging technologies, design opportunities, ethical considerations. - Content overview: discusses how new technologies bring new possibilities to product design, and the technological ethical issues that need to be considered during the development process. Chapter 4 Design Engineering and Prototyping 4.1 Preliminary Design and Evaluation - Key points: sketch design, functional prototype, preliminary evaluation. - Content overview: introduces how to conduct preliminary product design, including sketching and creation of functional prototypes, as well as preliminary evaluation of the design. 4.2 Detailed Design and Optimization - Key points: structural design, engineering design, performance testing. - Content overview: describes in detail the design and optimization process of the product, including structural design and engineering design, and conducts performance testing to ensure the quality and reliability of the product. 4.3 Prototyping and Iteration - Key points: rapid prototyping, iterative improvement, user feedback. - Content overview: use rapid prototyping technology to quickly build product models, iterate improvements through user feedback, and continuously improve product design. Chapter 5 Production and Supply Chain Management5.1 Production Process Selection- Key points: process type, cost-effectiveness, production scale. - Content Overview: Select the appropriate production process according to product and market demand, considering its cost-effectiveness and the impact of production scale. 5.2 Supply Chain Management- Key points: supplier evaluation, inventory control, logistics planning. - Content Overview: Emphasize the importance of supply chain management, including supplier selection, evaluation and management, as well as strategies for inventory control and logistics planning. 5.3 Quality Assurance and Control- Key points: quality control standards, inspection methods, continuous improvement. - Content Overview: Discuss product quality assurance and control methods, establish strict quality control standards and continuous improvement processes. Chapter 6 Product Promotion and Market Introduction6.1 Marketing and Promotion Strategy- Key points: brand building, advertising, social media marketing. - Content Overview: Introduce how to formulate effective marketing and promotion strategies, including brand building, advertising and the use of modern marketing methods such as social media. 6.2 Sales Channels and Development - Key points: direct sales, distribution channels, e-commerce platforms. - Content overview: discusses how to choose appropriate sales channels and develop new sales platforms to effectively bring products to market. 6.3 Customer Support and After-Sales Service - Key points: customer relationship management, after-sales support, feedback collection. - Content overview: emphasizes the importance of establishing a strong customer support and after-sales service system, and how to use customer feedback to continuously improve products and services.
For the book "Product Design and Development (Original Book 6th Edition)", they are each distinctive, profound, unique, beautiful, wise or creative. These sentences or paragraphs are numbered and adjusted according to the professional needs of readers. 1. About design thinking "Design thinking is a problem-solving methodology that emphasizes exploring possible solutions based on user needs and expectations through creative and critical thinking." 2. About innovation "Innovation is not just about inventing new technologies or products, but more importantly, meeting user needs in new ways and improving their quality of life." 3. The relationship between design and business "Successful product design requires a delicate balance between art and science, creativity and business." 4. User-centered design "Real designers will not design products based on their own preferences, but will have a deep understanding of users and design products that truly meet their needs." 5. About the design process "The design process is not a straight line, but an iterative process with multiple feedback loops, and each step may return to the starting point and start over." 6. About teamwork "In the world of product design, teamwork is crucial because no one person can have all the necessary skills and perspectives." 7. The integration of design and culture "Product design is not only a reflection of technology and function, but also a communication of culture and values." 8. About the complexity of design "Design is a complex task because it involves many interrelated factors, such as technology, economy, society and environment." 9. The emotional value of design "A good design can touch people's emotions and make people feel happy and satisfied when using the product." 10. On the sense of responsibility of designers "As designers, we are responsible for creating a better future for mankind. Every design decision we make may affect the lives of countless people." 11. Design and sustainable development "In today's increasingly scarce resources, designers must consider the sustainability of products and design products that are both beautiful and environmentally friendly." 12. The principle of universality of design "Good design should be universal, not limited by region, culture, age or ability, so that everyone can enjoy the convenience it brings." 13. About design education "Design education is not just about imparting skills and knowledge, but more importantly, it is about cultivating students' creative thinking and problem-solving abilities." 14. Future prospects for design "With the rapid development of science and technology, the boundaries of design are constantly expanding. Future designers need to have stronger interdisciplinary cooperation and rapid learning capabilities." 15. Challenges and opportunities of design "The field of design is full of challenges and opportunities. Only those who dare to innovate and keep learning can succeed in this field." 16. On the aesthetics of design "Design aesthetics is an art of pursuing harmony and balance, which requires designers to find the best balance between form, function and meaning." 17. Social impact of design "Design not only affects the quality of life of individuals, but also shapes the future of society on a broader level." 18. Sources of inspiration for design "Design inspiration can come from all aspects of life. As long as you keep an open and curious mind, you can find endless sources of creativity." 19. Communication ability of design "Excellent designers are not only generators of ideas, but also communication artists. They can convey complex design concepts to teams and customers in a simple and clear way." 20. Ethical considerations of design "While pursuing design innovation and commercial success, we cannot ignore the ethical responsibility of design. We must ensure that our designs do not have a negative impact on humans and the environment."
Karl T.< Ulrich is a scholar and writer with profound influence in the field of product design and development.
His book Product Design and Development has become a classic textbook in this field and is widely used in academic and practical fields.<
Ulrich was born in the United States and has extensive experience and knowledge in product design and innovation management.<
D.< in Mechanical Engineering from the Massachusetts Institute of Technology (MIT) and served as a professor at the Sloan School of Management of the school.
His research areas include product innovation, technology strategy and new product development.<
His first book, Product Design and Development, has become one of the most popular product design textbooks worldwide since it was first published in 1995.< The book has been updated to its sixth edition, reflecting the latest trends and technologies in the field of product design.
His ideas and methods have been widely used in various product design and development processes.<
In general, Professor Carl T.< Ulrich is an influential scholar and writer in the field of product design and development.
His work not only provides valuable resources for the academic community, but also provides practical guidance for practitioners in the industry.
Author: Lu Wei
Written by Lu Wei, "Small Home, Bigger and Bigger" deeply analyzes the common problems in urban life: high housing prices, cramped living space, cluttered items and insufficient storage space, coupled with a fast pace, high pressure, tight time and a lot of thoughts. Faced with these challenges, the author did not give in, but proposed insightful and practical solutions. She advocates the idea that even in a limited space, a spacious, comfortable and pleasant living environment can be created through clever design and storage methods. This book not only provides practical life skills, but also conveys an optimistic and positive attitude towards life, encouraging readers to find their own happiness and satisfaction in a small home. No matter how big your home is, you can find inspiration and methods to make life better.
Author: Lin Yutang
The Biography of Su Dongpo is the masterpiece of Lin Yutang, a master of Chinese studies. It is exclusively authorized and revised in 2018. The cumulative sales of this biography have exceeded 1 million copies, becoming an important record of the iconic life of Chinese literati in successive dynasties. The book vividly depicts the legendary life of Su Dongpo, a great writer of his generation, and shows his wisdom and tenacity in the ever-changing political situation. Lin Yutang, with his unique writing style, deeply analyzes Su Dongpo's literary achievements and his influence on later generations, allowing us to more deeply appreciate the extraordinary charm of this cultural giant. It is worth mentioning that Lin Yutang himself is also a master of Chinese studies who has been nominated for the Nobel Prize in Literature many times. His work undoubtedly provides us with a precious material for understanding Su Dongpo and his era. Reading The Biography of Su Dongpo, you can not only feel Su Dongpo's talent and character, but also appreciate the profoundness of Chinese traditional culture.
Author: [German] Hermann Hesse
"Narcissus and Goldmund" is a masterpiece published by German writer Hermann Hesse in 1930. This novel deeply explores the conflicts and contradictions between rationality and sensibility, asceticism and freedom. Among them, Narcissus represents rational asceticism, and he pursues spiritual purity and sublimation; while Goldmund represents sensual freedom, and he pursues the joy and experience of life. The different choices made by the two on the road of life show Hesse's unique insights and profound insights into human nature. Through this novel, Hesse shows us a world full of philosophical meanings, leading readers to think about the meaning and value of life. At the same time, he also depicts the complexity and diversity of human nature with delicate brushstrokes, making this novel a classic of world literature. For this work and other outstanding contributions, Hesse won the Nobel Prize in Literature in 1946 and became one of the important representatives of German literature.
Author: Zhu Ziqing
"Classics" is a book about ancient Chinese classics written by Zhu Ziqing between 1938 and 1942, and was officially published in 1942. At that time, Zhu Ziqing was teaching at Southwest Associated University in Kunming. This book introduces some important ancient classics in a simple and easy-to-understand way in the form of thirteen topics, including their background, content, influence, etc. Zhu Ziqing's clear and fluent writing makes these ancient classics vivid and easy to understand, providing readers with a shortcut to understand ancient Chinese culture. Through this book, readers can have a comprehensive understanding of ancient Chinese classics, and thus better appreciate the profoundness of Chinese culture. This book is not only of great reference value to scholars studying ancient Chinese culture, but also suitable for ordinary readers as an introductory reading. It is the best choice for understanding ancient Chinese classics.
Author: William J Broad
The book "Osper Prophecy: The Lost Secrets and Hidden Messages of Ancient Delphi" written by William J. Broad explores the legend of the mysterious prophecies of Delphi in ancient Greece. These prophecies have inspired people's imagination since ancient times, and Broad reveals the hidden secrets and profound messages in them with his unique perspective and rich historical knowledge. The book not only reviews the important position of Delphi in ancient Greece, but also analyzes in detail a series of fascinating prophecies and their impact on later generations. Through this book, readers can have a deeper understanding of ancient Greek culture, history and mysticism, and how the Delphic prophecy continues to inspire our exploration and thinking of the unknown world.