[Japan] Date Chiyo / CITIC Press /May 1, 2016
"Design Entry Classroom 3: Principles of Color Design" is a design book written by Japanese author Chiyo Ida. The book explains the importance of color in design in an easy-to-understand way, and points out that understanding the principles of color design is essential to creating eye-catching design works. This book provides valuable guidance for those who are confused about color matching or think they lack color sense. By mastering the characteristics and principles of color, readers will be able to use color more confidently and enhance the appeal and effect of design works. This book opens the door to color design for readers in a concise way. It is a must-have reference book for design beginners and practitioners. Whether it is graphic design, product design or other design fields, everyone can benefit from it.
Book Summary of "Design Entry Classroom 3: Principles of Color Design"Chapter 1: Basic Knowledge of Color1.1 Overview of Color and Light - Key Point 1: Color is produced by the reflection of light from an object. - Key Point 2: The wavelength of light determines the color, and the wavelength range that the human eye can perceive is approximately 380nm to 780nm. 1.2 Color Mode and Color Gamut - Key Point 1: Introduces different color modes such as RGB, CMYK, and HSB. - Key Point 2: Explains the color gamut limitations of different devices and printing methods. Chapter 2: Color Psychology2.1 The Relationship between Color and Emotion - Key Point 1: Different colors can inspire different emotions and associations in people. - Key Point 2: Analyzes the psychological sense of temperature, weight, and space of colors. 2.2 Cultural Differences in Color - Key Point 1: People in different cultural backgrounds have different perceptions and meanings of color. - Key Point 2: Gives examples of the different symbolic meanings of colors such as red and white in different countries. Chapter 3: Color Matching Techniques3.1 Color Balance and Harmony - Key Point 1: Introduces the basic concept of color balance and its importance in design. - Key Point 2: Provides several methods of color harmony, such as monochrome, analogous colors, and contrasting colors. 3.2 Color Contrast and Application - Key Point 1: Explains the types and effects of color contrast, such as brightness contrast, saturation contrast, etc. - Key Point 2: Demonstrates through examples how to effectively use color contrast in design to guide the line of sight and highlight the key points. Chapter 4: Application of Color in Design4.1 Color and Brand Identity - Key Point 1: Describes the role of color in establishing brand identity. - Key Point 2: Suggests designers to choose unique color schemes that can convey brand concepts in brand design. 4.2 Application of Color in Layout Design - Key Point 1: Analyzes how color affects the visual guidance and information hierarchy of the layout. - Key Point 2: Provides techniques for using color to enhance the attractiveness and reading order of the layout. Chapter 5: Color Trends and Applications5.1 Evolution of Color Trends - Key Point 1: Briefly describes the historical evolution of color trends and influencing factors. - Key Point 2: Shows some of the main color trends that have been popular in recent years. 5.2 Practical Application of Color Trends - Key Point 1: Provides a method for analyzing color trends and applying them to design. - Key Point 2: Through case analysis, shows how to reasonably use popular colors to make designs more attractive.
For the book "Design Entry Classroom 3: Principles of Color Design", they are either profound, or have unique perspectives, or have beautiful language, or are full of wisdom, or are creative. These contents will be output in the form of numbers 1-20 to maintain professionalism for readers' reference. 1. "Color is not just a visual perception, it is also a bridge between emotion and memory." This sentence deeply reveals the importance of color in design beyond the visual level, it touches our emotions and memories. 2. "The harmony of colors does not lie in similarity, but in the balance of differences." The author emphasizes the contrast and coordination in color matching through this sentence, reminding us not to forget to use differences when pursuing harmony. 3. "Each color has its own unique language, and the designer's task is to learn this language and use it proficiently." Here, color is compared to language, highlighting the professionalism and creativity required by designers in understanding and using color. 4. "In the world of color, there is no absolute good or bad, only suitable or unsuitable." This sentence reflects the relativity of color and encourages designers to consider its applicability and target audience when choosing colors. 5. “Color can guide the eye, tell a story, create an atmosphere, and it is an indispensable element in design.” The author emphasizes the versatility of color in design. It is not only visual, but also functional and emotional. 6. “Color has temperature. It can bring warmth or coldness, closeness or alienation.” This sentence uses temperature as a metaphor to vividly describe the impact of color on the psychological level. 7. “The combination of colors is like the melody of music. It needs rhythm and harmony to create harmony.” By comparing colors to music, the author emphasizes the rhythm and harmony in color combinations. 8. “In design, color is the first element to be noticed, and therefore the most important communication tool.” This sentence highlights the importance of color as the first visual impression in design. 9. “Color can not only convey information, but also stimulate emotions and evoke resonance.” The author expands the function of color here and points out its role in emotional communication. 10. “Each color has its cultural significance and historical background, which designers need to understand in order to make appropriate choices.” This sentence emphasizes that designers need to consider cultural sensitivity and historical context when using color. 11. “Color is a language that can transcend borders and cultures and become a shared visual experience for mankind.” The author here emphasizes the universal value of color, as a visual language, it can connect different groups of people. 12. “In design, the use of color needs to be accurate to every degree, every minute, every second.” This sentence reflects the designer’s precision and attention to detail when using color. 13. “Color is the most expressive element in design. It can strengthen or weaken form, add or reduce visual weight.” Through this sentence, the author emphasizes the expressiveness of color in design and its impact on form. 14. “Color is a perception that needs to be experienced and interpreted, not just seen.” This sentence encourages readers to experience and understand color from a deeper level, not just at the visual level. 15. “In the ocean of colors, finding your own color is the only way for every designer.” The author compares the search for a personal color style to exploring in the ocean, reflecting the challenging and personal nature of this process. 16. “Color is the most intuitive element in design. It can quickly convey information and grab the audience’s attention.” This sentence emphasizes the efficiency of color in conveying information and attracting the audience. 17. “The use of color requires creativity, but it also needs to follow certain principles and rules.” The author balances creativity and rules here, reminding designers not to ignore basic principles when pursuing innovation. 18. “Color is an emotional trigger. It can resonate and react deep in our hearts.” This sentence explores the close connection between color and emotion. 19. “In design, the use of color needs to take into account the audience’s perception and interpretation, because different people may have different understandings and feelings about the same color.” The author emphasizes the subjectivity and differences in the audience’s perception of color, reminding designers to pay attention to the characteristics of the target audience. 20. “Color is a timeless topic in design, evolving with the times and aesthetics.” This quote places color in the context of history and development, highlighting its enduring appeal and dynamism in design.
Title: Chiyo Ida: The Creative Journey of a Master of Color Design Chiyo Ida, a famous Japanese master of color design, has brought countless inspirations to the design field with her unique design concept and deep understanding of color.< This article will introduce the personal basic information, education and career background, writing career, work style and theme, personal life, social influence, citations and evaluations, and latest developments of this outstanding designer from multiple perspectives.
After graduation, she joined a well-known design company as a designer and accumulated rich practical experience.<
Her first book, "Principles of Color Design", received widespread attention in the industry as soon as it was published.< Since then, she has published a number of books on color design, such as "Design Introduction Classroom 3", which provide valuable learning resources for design enthusiasts.
The themes of her works are mostly centered around color design, aiming to help readers better understand and use colors.<
She devotes most of her time to design and writing.< She loves traveling and believes that traveling can bring inspiration to her design.
The new book will focus on color psychology and the application of color in brand design, which is worth looking forward to.< Chiyo Ida has brought countless inspirations to the design field with her unique design concept and deep understanding of color.
Her works have not only had a profound impact on the design world, but also provided valuable learning resources for design enthusiasts.< Let us look forward to her new work together, and I believe it will continue to surprise us.
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