Book Details

Time to Get Tough: How Cookies, Coffee, and a Crash Led to Success in Business and Life

Time to Get Tough: How Cookies, Coffee, and a Crash Led to Success in Business and Life

Michael J. Coles / Michael J. Coles /October 15, 2018

"Time to Get Tough" is Michael J. Coles' inspirational autobiography, telling the story of how he drew strength from setbacks and ultimately achieved success in business and life. Coles is the co-founder of the Great American Cookie Company. In the book, he candidly shares his failures, struggles, and rebirth. From cookies and coffee to the collapse of his life, he uses his own experience to tell readers that perseverance is the key to overcoming difficulties. This book is not only a work on business success, but also a guidebook on how to train your mind and reshape your life in adversity. Coles' story inspires every reader who pursues his dreams to bravely face challenges and ultimately achieve his goals and values.


Outline Notes

Book Summary of "Time to Get Tough: How Cookies, Coffee, and a Crash Led to Success in Business and Life"Introduction: Life is not easy, but there is always a way out- Key points: - Life is full of challenges, and the author shows the importance of overcoming difficulties through his own story. - The attitude and decision-making when facing difficulties are the key. Chapter 1: The Story of Cookies and CoffeeSection 1: Accidental Entrepreneurship Opportunity- Key points: - The author accidentally started his own cookie business because he likes cookies. - Emphasizes the business potential in accidental opportunities. Section 2: Transformation from Hobby to Career- Key points: - How to turn a personal hobby into a career. - The hardships and persistence in the early stages of entrepreneurship. Chapter 2: Growing PainsSection 1: Challenges of Expansion- Key points: - As the business grows, the challenges it faces also increase. - How the author deals with the problems caused by the expansion of the company. Section 2: The Value of Failure- Key points: - The author&39;s failure in his career and the lessons learned from it. - How to turn failure into a stepping stone to success. Chapter 3: Collapse and RebirthSection 1: Low Points in Life- Key Points: - How major life events affect a person&39;s life and career. - The author&39;s mental journey after a serious car accident. Section 2: The Courage to Stand Up Again- Key Points: - Determination and persistence in the face of adversity. - The process and challenges of rebuilding a life. Chapter 4: Principles of SuccessSection 1: Continuous Learning- Key Points: - Emphasizes the concept of lifelong learning and its importance in business. - Shares the author&39;s experiences and insights in the learning process. Section 2: Leadership Development- Key Points: - How to become an effective leader. - The qualities of leadership and how to develop them. Conclusion: Hard-core Philosophy- Key Points: - Summarizes the author&39;s "hard-core philosophy", which is to stay strong and proactive in the face of difficulties. - Encourages readers to have the courage and time to overcome life&39;s challenges and achieve their own success.


Catchy Sentences

In the book "Time to Get Tough: How Cookies, Coffee, and a Crash Led to Success in Business and Life", author Michael J. Coles provides us with many sentences and paragraphs worth pondering with his unique perspective and profound insight. The following are the most wonderful sentences or paragraphs carefully selected from the book. They are either full of wisdom, or beautifully written, or profound in meaning. They are numbered and output as required: 1. "Life will not give you a second chance to make a first impression, so in the business world, every day is a battle that must be won." 2. "Success is not the end, failure is not the end, only the courage to move forward is eternal." 3. "In the world of cookies and coffee, I found the rhythm of life and the music of entrepreneurship." 4. "When you fall, choose the side with soil, because that is fertile ground for growth." 5. "Innovation does not only happen in laboratories or high-tech industries, it can also happen in a corner of a coffee shop or in a baking kitchen." 6. "Leadership is about finding a way where there is no way and inspiring others to follow." 7. "My secret to success? Never take 'no' as an answer, but as a challenge to start." 8. "In the pursuit of dreams, tenacity is more important than intelligence, and determination is more critical than talent." 9. "Every failure is a door to success. The key is to find the key to open the door." 10. "Every difficult decision in life is like a cup of bitter coffee, but the sweet aftertaste in the end will make people linger." 11. "In the business battlefield, the best defense is continuous offense, innovation and improvement." 12. "Sometimes, you need to find inspiration in coffee, comfort in cookies, and strength in frustration." 13. "A true entrepreneur can not only create value from nothing, but also find opportunities in adversity." 14. "The key to success is to keep learning, keep adapting, and always maintain curiosity about the future." 15. "Life is like baking cookies. You need to master the time and temperature to bake the most delicious results." 16. "In the face of difficulties, don't choose to escape, but choose to face and overcome it. Because every challenge is an opportunity for growth." 17. "The power of cooperation lies in its ability to bring together different ideas and create heights that single thinking cannot reach." 18. "It is worth taking risks, and even if you fail, you can learn valuable lessons." 19. "Passion is the fuel of success. Without it, no great business can last." 20. "Remember, life is not about waiting for the storm to pass, but about learning to dance in the rain." These sentences and paragraphs not only reflect Michael J. Coles' profound insights in business and life, but also provide valuable inspiration and motivation for readers. Whether on the road to entrepreneurship or in daily life, these words of wisdom are worth savoring and applying.


Author Introduction

Book: "Time to Get Tough: How Cookies, Coffee, and a Crash Led to Success in Business and Life" Author: Michael J.

Coles Article for readers: Learn about Michael J.< Coles, a successful entrepreneur, author and motivational speaker Michael J.

Coles, an acclaimed entrepreneur, author and motivational speaker, is widely respected for his rich life experience and unique insights into success.< This article will introduce this outstanding person to readers from multiple perspectives, including personal basic information, education and professional background, writing career, work style and theme, personal life, social influence, quotes and evaluations, and latest developments.

Personal basic information: Michael J.< Coles was born in the United States and is a passionate and energetic businessman.

He has become an admirable role model with his firm beliefs and unremitting pursuit of success.

Education and career background: Coles received a bachelor's degree in industrial engineering from Georgia Institute of Technology.< After completing his studies, he began a successful career.

He has served as an executive in many well-known companies, such as Coca-Cola, Carreker Corporation, and Great American Cookies 'n Cream.< In addition, Coles is a successful entrepreneur who has founded several businesses, including New Horizons Computer Learning Centers of America.

Writing Career: Michael J.< Coles is not only a successful entrepreneur, but also a prolific writer.

His works cover a variety of fields such as business, leadership and personal growth.< His book "Time to Get Tough" is one of his important works.

By sharing his own experiences and lessons, he provides readers with practical advice on how to succeed in business and life.

Style and Themes of Works: Coles' writing style is direct, frank and passionate.< He is good at presenting complex business concepts and life philosophies to readers in a simple and easy-to-understand way.

In the book "Time to Get Tough", Coles shows readers how to persevere in difficult situations and eventually succeed by telling his story from selling biscuits and coffee to experiencing a career trough.

Personal Life: Regarding Coles' personal life, we learned that he attaches great importance to family and social responsibilities.< He and his wife co-founded the Coles Scholarship Foundation to help young people with potential realize their educational dreams.

Social Influence: Michael J.< Coles has had a profound impact in the business and social fields.

His leadership and success have inspired countless people to pursue excellence.< In addition, he is actively involved in charity work, providing help and support to disadvantaged groups.

Quotes and comments: Forbes magazine once described Coles as "a true entrepreneur and leader", emphasizing his business wisdom and commitment to social responsibility.< At the same time, the New York Times also highly praised his work "Time to Get Tough", believing that it is a masterpiece full of wisdom and practical advice.

Latest news: Michael J.< Coles has always maintained a keen insight that keeps pace with the times.

Recently, he has continued to share his insights and experiences through social media and public speeches to help more people realize their dreams.< In short, Michael J.

Coles is an entrepreneur and writer worthy of respect and learning.< His work "Time to Get Tough" provides readers with valuable success experience and life wisdom.

We look forward to more of his works and achievements in the future.


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