Master the Basics of Color Matching in Design in Seven DaysChapter 1: Basics of Color Matching in Design1.1 Definition and Importance of Color Matching - Definition: Color matching refers to the skill of reasonably matching multiple colors. - Importance: Color matching directly affects the visual effect and the accuracy of conveying information, and is an important part of design. 1.2 Master the Basic Concepts of Color - Three Attributes of Color: Hue, Lightness, Saturation. - Color Solid: A three-dimensional model of color that shows the relationship between colors. 1.3 Color and Psychology - Psychological Effects of Color: Different colors trigger different emotional reactions in people. - Cultural Symbols of Color: Different cultures have different interpretations of colors. Chapter 2: Basic Color Matching Techniques2.1 Color Wheel and Color Matching Principles - Color Wheel Relationship: Such as complementary colors, contrasting colors, and adjacent colors. - Color Matching Principles: Such as balance, contrast, and unity. 2.2 Selection of Primary and Secondary Colors - Primary Color: The core color that determines the design style. - Secondary colors: auxiliary colors that support the main color and enrich the visual effect. 2.3 Calculation of color ratio - 6:3:1 rule: the golden ratio of using colors in the picture. - Area ratio: the impact of the proportion of the color in the picture on the visual impression. Chapter 3: Color matching practice and application3.1 Color matching needs in different fields - Corporate brand: choose the appropriate color matching according to the brand image. - Web design: consider the user&39;s visual flow and usage habits. - Advertising: attract attention and convey effective information. 3.2 Correction and optimization of color scheme - Checklist: ensure the effectiveness and correctness of the color scheme. - User feedback: make adjustments based on actual usage. 3.3 Popular trends and personalized color matching - Trend analysis: understand popular color trends and integrate them into the design. - Personal expression: the designer&39;s personal style and creativity are reflected in the color matching. Chapter 4: Color matching tools and case studies4.1 Introduction to color matching tools - Color selection software: such as Adobe Color, Coolors, etc. - Physical color samples: Convenient for on-site color selection and comparison. 4.2 Analysis of successful cases - Analysis of successful color matching cases in multiple fields. - Analysis of the color matching ideas and methods behind the cases. 4.3 Practical exercises and guidance - Color matching practice steps: Specific steps from conception to implementation. - Avoid common mistakes: Provide suggestions on how to avoid common mistakes in color matching in actual practice.

For the book "Mastering the Basics of Design Color Matching in Seven Days", I have selected the following sentences or paragraphs for you. These contents are unique in meaning, perspective, language, wisdom or creativity, suitable for readers, and maintain a certain degree of professionalism. Since you asked to output them according to numbers 1, 2, and 3 respectively, I will present these sentences or paragraphs in three parts. Part I (numbers 1-7) 1. "Color is the most direct and emotional element in design. It can grab the viewer's attention at the first time." This sentence deeply reveals the importance of color in design. It is the key to conveying design concepts and emotions. 2. "Color matching is not just a combination of colors, but also an understanding and application of color personality, emotion and culture." This sentence emphasizes the complexity and depth of color matching, reminding us that color matching is not only a technical job, but also an artistic job. 3. "In design, color can independently become a language, telling the designer's story and ideas." This sentence gives color an independent status in design and highlights the narrative function of color in design. 4. "Each color has its unique symbolic meaning and cultural connotation. Only by understanding these can we better use colors for design." This sentence reminds us that as designers, we need to have an in-depth understanding and research of colors. 5. "Color matching should take into account harmony and contrast, and avoid being too monotonous or too messy." This sentence reveals the basic principles of color matching, which we need to constantly ponder and apply in practice. 6. "In color matching, sometimes less is more, and simple color matching can often highlight the theme and concept of the design." This sentence is full of wisdom and philosophy, reminding us to know how to choose and highlight the key points in color matching. 7. "Color is emotional, it can arouse people's resonance and association, and good color matching can make the design more moving." This sentence emphasizes the emotional attributes of color, which we need to fully consider and utilize in design. Part II (No. 8-14) 8. "To learn color matching, we must not only master theoretical knowledge, but also constantly explore and improve through practice." This sentence emphasizes the practicality of learning color matching and encourages readers to be brave to try and innovate. 9. "In color matching, there is no absolute right or wrong, only suitable or unsuitable. The suitable one is the best." This sentence is full of dialectical thinking, reminding us to keep a flexible and open mind in color matching. 10. "Color is alive, it will show different effects with the passage of time and changes in the environment." This sentence reveals the dynamic nature of color, which we need to pay attention to at all times in design. 11. "Excellent color matching can make the design work stand out among many competitors and leave a deep impression on people." This sentence emphasizes the importance of excellent color matching, which is our goal in design. 12. "Color matching is an art and a science. It has both a perceptual side and a rational side." This sentence accurately summarizes the dual nature of color matching, which we need to fully grasp in learning and practice. 13. "In color matching, we must learn to use the contrast and harmony of colors to create a color combination that is both harmonious and layered." This sentence specifically guides us on how to use the principles of contrast and harmony in color matching, which is very practical. 14. "Color is one of the most expressive elements in design. It can enhance the visual impact and appeal of design." This sentence highly praises the role of color in design, which we need to give full play to in practice. Part 3 (No. 15-20) 15. "Each color has its own unique character and temperament. Only by understanding these can we better match colors." This sentence deeply analyzes the character and temperament of color and provides us with a broader idea in color matching. 16. "In color matching, we should pay attention to the balance and rhythm of colors to avoid being too crowded or monotonous." This sentence emphasizes the balance and rhythm in color matching, which is an important principle we need to grasp in practice. 17. "The use of color should take into account the preferences and acceptance of the target audience, and it should be different for different people and different places." This sentence reminds us to pay attention to the differences of the audience in color matching and achieve accurate positioning. 18. "Good color matching can not only enhance the visual effect of design, but also enhance the communication and persuasiveness of design." This sentence explains the value and significance of excellent color matching from a higher level, which is the goal we pursue in design. 19. "Color is magical. It can affect people's emotions and psychology, and even change people's behavior and decision-making." This sentence reveals the magical power of color, which we need to make full use of in design. 20. "Learning color matching is an endless process. Only by continuous learning and practice can you continuously improve your color matching ability." This sentence encourages readers to maintain a continuous learning attitude and constantly pursue progress and innovation.

Book title: "Mastering the Basics of Design Color Matching in Seven Days" Author: [Japan] Visual Design Research Institute Introduction to the author's article: [Basic personal information] Visual Design Research Institute is a research institute located in Japan, focusing on research and education in the field of visual design.< The institute brings together a group of professional designers, educators and researchers, dedicated to exploring and promoting the basic principles and techniques of design color matching.

[Education and professional background] Most members of the Visual Design Research Institute have academic backgrounds in design, art or related fields.< They have accumulated rich experience in design education and practice, and have in-depth understanding of color theory, visual communication and design psychology.

[Writing career] Members of the Visual Design Research Institute also have rich experience in writing.< They share knowledge and skills of design color matching by writing professional books, articles and blogs to help designers and enthusiasts improve their design capabilities.

"Mastering the Basics of Design Color Matching in Seven Days" is one of their many works, designed to help readers quickly master the basic principles of design color matching.< [Work style and theme] The works of the Visual Design Research Institute are characterized by practicality and readability.

Their books usually use a combination of illustrations and examples to enable readers to easily understand and master the techniques of design color matching.< "Mastering the Basics of Design Color Matching in Seven Days" takes the seven-day course schedule as the main line, introduces a theme of design color matching every day, and gradually guides readers to learn in depth.

[Personal Life] Since the Visual Design Institute is a team rather than an individual, we will not introduce personal life here.< [Social Influence] The works of the Visual Design Institute have received widespread attention and praise worldwide.

Their books are used as teaching materials by many design schools and training institutions, and are also loved by designers and enthusiasts.< Through their efforts, the knowledge and skills of design color matching have been spread and popularized worldwide.

[Citations and Evaluations] The book "Mastering the Basics of Design Color Matching in Seven Days" has been highly praised by industry experts and authoritative media.< "Design Week" evaluated the book as "a color matching bible for designers and enthusiasts", believing that it "teaches the essence of design color matching in a concise and clear way.

" In addition, many designers shared the inspiration and results they gained from reading this book on social media, proving its practicality and influence.< [Latest News] The Visual Design Institute continues to pay attention to the latest developments and development trends in the design field.

They regularly hold seminars and lectures to share the latest research results and design practices.< At the same time, they are constantly updating and improving their works to adapt to the ever-changing design needs.